Nowadays, people are using Instagram not only to share photos or videos but also to sell a product. Since Instagram has a great number of users, it becomes a perfect place to sell various things. By selling products on Instagram, you can increase your wealth tremendously.
However, if you want your products to be bought by customers on Instagram, you should prepare some strategies. After all, there are many people who also sell things on it. So, what is the best way of selling products on Instagram? Let’s find out now!
Selling Products On Instagram
1. Create Your Instagram’s Business Account
The first step you should take if you want to sell products on Instagram is to make a business account. It will serve as your branding since the business account is more trusted than the usual account.
Also, using an Instagram business account will make you look more professional. In addition to that, the business account provides some features that will make it easier in running your business on Instagram.
However, if you’re planning to create a business account, first, you have to create a Facebook account and Facebook Fanpage. They are essential for your Instagram business account, after all. One more thing, do not forget to choose a suitable name for your business account.
Also read: How To Set Up Instagram for Business
2. Use Instagram Ads and Instagram Story Ads to Promote Your Products
One strategy to make people buy the products you’re selling is by having them know what your product is. Without knowing the products, there is no way people will buy them. That’s why you should use Instagram Ads or Instagram Story Ads.
They are new features on Instagram that will allow your content to be posted on your target audience. With these, you can promote your products to a larger audience. Moreover, it won’t be a problem even if you don’t have many followers as the ads can be viewed by all users that become your target audience.
But, if you want to use these features, you should prepare some money because using Ads will cost you money. Nevertheless, it is still one of the best ways to promote your products.
3. Make a Landing Page and Optimize it Through Bio
If you want to succeed in selling products on Instagram, it’s better to have a landing page or website. So, your Instagram account will serve a role as a media to promote your product. Meanwhile, all of the transactions will take place on the landing page or website.
Because of that, you have to make sure that your future customers click the link on the bio. To do that, you can use the CAT. Make a nice CAT that will raise an interest in people on your link.
4. Gain a Bunch of Followers That Go Well With The Shop
Every product has its own audience so it’s best to have only the target audiences. So, if you want your product to be sold out, it’s best to have only your target audience as followers.
Then, the next step to do if you want to sell on Instagram is to have many followers. But, you can’t have any followers. Make sure that all of your followers have an interest in the products you’re selling.
5. Using a Right Hashtag
In order to reach the new target audience, you must master the use of hashtags. This is an important thing when selling products on Instagram. The hashtags will group your post with the others that have the same hashtags.
So, it will be easier for your audiences to look for the products. When choosing a hashtag, the specific and popular one is the most recommended. Don’t choose hashtags that are used by too many users since your post will be buried.
Also, pay attention to the number of hashtags. Avoid putting too many hashtags in one post. It will make your post look like a spoiler and low-effort. Choosing the right hashtag with the right number will boost your selling.
6. Give Only-Instagram Promotion
Giving promotion can attract buyers when you sell things on Instagram. After all, they love a promotion or a good price. So, once a while you can offer an Instagram-only promotion.
The easiest promotion you can offer is to give the buyers a discount when launching a new product. Write the promotion in your caption or story and direct your followers to click or tap your link in bio. This way, you will attract a lot of attention and also improve sales.
Also read: How to Purchase Instagram Followers
7. Have a Partnership With Influencers
Influencers have a great deal on Instagram. Besides having a large number of followers, influencers can also persuade their followers to do things they do. Because of that, using influencers to advertise your products is very effective.
People on Instagram tend to believe in personal branding that the influencers have. Rather than branding advertisements, it will be more beneficial for you to use personal advertisements using influencers.
With a large number of followers, they can convince many people to buy your products. However, you have to carefully choose who are the influencers you will be partnering with. Choose an influencer who has a lot of active followers and the same vision with you.
8. Upload The Behind Scene of Your Post With Instagram Story
Nowadays, rather than viewing the feeds of someone, people like to view the Instagram story. It placed on top of the Instagram page so it is accessed easily. That’s why you can use the Instagram story to pique the followers’ interest.
You don’t need to use the Instagram story to post your products. Instead, you can use it to post the behind scene of your feed. It will make your followers interested in what you post on your feed. As a result, they will check out your feed to see what the post is about, thus increasing the possibility of buying the products.
Instagram is one of the social media that is very effective to sell things. With a large number of users, selling products on Instagram will be a piece of cake. As long as you do it right, the number of sales will be rocketing.