Instagram is considered as one of the most popular social media with more than 800 million users around the globe. Also, Instagram is very popular for business purposes. Owners of small businesses and also companies of established businesses applied all the way of how to set up Instagram for Business.
But, how to set up Instagram for business for beginners? And what makes it so popular among business owners?
Instagram for Business Purpose
Talking how to set up Instagram for business bound to make the correlation for digital marketing. Marketing today is always about how to spread awareness and news to the market in the most interesting ways. We cannot find any other attractive, interesting, and easy way than using Instagram.
Business owners today prefer to engage with their customers through Instagram because it has the capability to build awareness. Instagram is based on pictures and people tend to believe anything they see. It is very effective, especially for small business owners.
Business owners love Instagram unconditionally. Why is that? First of all, as stated before, more than 800 million people around the world are active users of Instagram. So, if you want to launch or promote something and want exposure, Instagram is the best place to do it.
Since Instagram is based on visual content, it is like putting the face of your brand. Pictures help business owners to build more engagement or connection with their customers and audience. By sharing pictures, quotes, or videos, the audiences will be aware and engage with the brand.
On the other hand, the best part of using Instagram for business purposes is that it can boost your sales. By sharing useful content such as a high quality such as promotional campaigns, tips, or announcements, you can turn your audience into paying customers.
The picture is very provocative and a mind changer. For example, a home décor store that posts pictures of living room décor or design will provoke and inspire the audience. The audience with an interest in home décor will tend to look closer and deeper to the official website or go to the store for shopping.
Once the audience is educated or aware of your brand, they will possibly come back as paying customers. And Instagram is doing a good job at it. It has so many attractive filters for any of your posts. Moreover, Instagram is able to provide you with statistical data on your post.
Also read: How to Purchase Instagram Followers
Instagram for Business Feature
After knowing that Instagram is suitable for any business purpose, the question of how to set up Instagram for business is emerging. Especially, for beginners who run a small business. Small business owners should know the Instagram business feature first before diving deeper.
Luckily, Instagram keeps updating its features in order to relate to social space evolution. By knowing and exploring the Instagram business feature, you can grow your business and increase your sales. Don’t worry, every feature on Instagram is very friendly and easy to understand.
There are at least 5 powerful Instagram features to boost your sales and build brand awareness. Below is the list of them all:
1. Instagram Stories
Everyone loves stories and Instagram takes it to another level. If you want to know how to set up Instagram for business, you should know the Instagram story first and why it is a powerful feature. Instagram stories possible to post anything in a slideshow format that lasts only for 24 hours.
This short period creates such urgency that drives the audience to stay in touch with your Instagram post. In a story, you can share a live video, open a live question or vote, and of course pictures. You can also add a filter, location, caption, and also shoppable tags.
Video is another powerful tool to attract audience attention. IGTV let users share video for a longer period than in the feed or stories. It has a notification feature on it. The audience will be notified so they will not miss your shared video. Moreover, it will last forever in your IGTV profile.
IGTV is more like an episode of a TV series. Additionally, this is an interesting feature because the audience can live comments, likes, and share it with other users. The impact of video content is huge. So, no wonder that 80% of marketers today are using a video to promote products or services.
3. Instagram Live
If you wanted real live interaction with your audience, you can use the Instagram Live feature. Business owners should use this feature because Instagram will reward users who utilize this feature. Your followers will be notified by Instagram that you are on Live.
Things you should pay attention to when you go live is your content. Make sure your audio is clear and your discussion is interactive. For example, you want to advertise your latest product which is a shampoo. You can go live in the form of discussing hair care for an active person. Be creative!
4. Instagram Algorithm
Instagram provides users with an algorithm. Users cannot take hands-on it but it is manageable. Once users follow your account, you can expect that your brand will appear on their feed. All you have to do is keep posting.
It will be better if your post is added with location, price tag, and hashtag. Actually, you will get a report based on Instagram Algorithm once you switch your account to a business account. It will tell you the statistical data on every post that you make.
5. Repost Feature
Using Instagram repost feature for feed or video allows users to share proof of customer’s posts related to your product. Today, social proof is something customers consider when they want to buy something. Fortunately, Instagram users love to share anything they buy by mentioning the store account.
Repost feature also applicable to your latest post to remind your audience of what will be expired or what will be launched. This is how you interact and connect with your followers and audience in order to boost sales and build awareness.
Examples of Instagram for Business Bio
Instagram bio is a space under your name or username where you can write a description of your business or your brands. It should be short but strong and detailed because it could be the first thing your audience will see.
Before talking more about how to set up Instagram for business, you should know how impactful your Instagram Bio is. In the Bio, the audience must be able to acknowledge who you are and how to interact with you. Most importantly how to buy from you.
Fortunately, you are free to write your bio. There are no particular rules or templates to follow from Instagram. However, there are several things you should pay attention to when creating an Instagram Bio. This is important for you to know to keep your focus.
The first thing you must know is that your Bio is a place to describe yourself. So, you need to write a strong line about your company. Add your job title and company you run. It must be written in a strong way. For reference, take a look at HubSpot Bio or Toko Kopi Tuku’s Bio.
Another way to write down a business bio is by adding the location of the store. If you have an official store, you can tell your audience where it is. Location may elevate your business value. Some people consider a business with an actual store legitimate and stable.
Furthermore, don’t forget to add your official website, e-commerce link, and YouTube on your bio. Instagram is one of the ways you can try to increase web traffic. Also, you can utilize Instagram to direct people to your online shop or to e-commerce links.
Please see this bellow simple Instagram business bio and try to create yours:
- Premium shoe cleaning and caring
- We will clean and treat your beloved shoes, bags, hat, belt and purse-like our own child
- Ready to Serve you 7 days a week from 10 am to 7 pm
- Call us at +18xxxxxxx for pick up and delivery service
Instagram for Business App
Instagram is no longer social media for photo sharing. It transforms into a platform to build and grow a business. Business owners must know how to set up Instagram for business purposes. Somehow, it just needs a simple action by downloading Instagram for a business app.
By having an Instagram app, you own your market in your grasp. All you need to do is maintain them and keep them loyal by providing them with useful content related to your business. Marketers today always use Instagram as a showcase of their promotional program. Below is a simple step of how to set up Instagram for business:
1. Create an Instagram Account
If you really don’t have an Instagram account, you have to download it from your app store. It is available for Windows, iOS, and also Android. Once you enter the app you have to sign in by adding your email. You can also connect it to your Facebook Business Page.
On the profile of your new Instagram account, fill it with every information that describes your business. At the above, we have shared with you how to create a bio for your business account. Once you are done with the profile, switch your account to a business account.
To convert your account to business, simply click the three lines icon. The icon located on the right top. Click it and choose the setting. On setting, choose switch to a business profile and then click continue. If you already have an Instagram account before, simply switch it to a business profile.
2. Complete your Profile
Right after describing your bio, the next step is to complete your profile. Your account will need a profile picture. Since it’s a business account, the best picture you can use is your logo. If you have other social media, make sure you use the same pictures. It helps your audience acknowledge your brand easily.
Feel free if you want to change your profile picture occasionally. For example, you will have an upcoming event such as a new product launching or program. You can change your profile picture with a promotional picture of the program. This way is perfect to attract your audience’s attention.
3. Post for The First Time
Well done! Your business is on Instagram now. It’s time to post. Because this is your first post, make sure it’s attractive. Moreover, your post must be in a high-quality picture. Aesthetic posts on your feed will attract the audience.
The engagement rate from an aesthetic picture is incredible. Your debut in the Instagram business must be recognizable. Once your audience recognizes that there is a fascinating new brand, they will engage and follow every update you make.
How to Make Instagram for Business Account Interesting?
It is true that visual is the heart of Instagram. But it is wrong to think that posting a high-quality picture is enough. Your Instagram business needs thorough maintenance to make it interesting. Below are some things you can do to boost your Instagram performance:
1. Identify Your Target Audience
If you want to know how to set up Instagram for business purposes, you need to identify your audience first. By acknowledging your audience, it will ease you in determining your type of content. Instead of posting arbitrary, your post will be more conceptual and engaging.
For a short brief, most Instagram users are under 35 with a fare split between males and females. Meanwhile, another thing you can do is acknowledge who orders from you in the past. You can also check your other social media followers. Research of competitor followers also helps.
2. Create a Commitment to Post Contents
Instagram works on an algorithm and it reads the pattern of your post habit. Your audience will grow bigger as well as your brand awareness if you post content regularly. So, you need a particular schedule of posting. For a starter, you have to post at least once a day.
By having this schedule, you can satisfy your followers and audience with a new update every day. This is also important to build a strong engagement with your audience. Since Instagram works on algorithms, it will put you on the first appearance of your audience’s home. It is all because of your consistent posting schedule.
3. Share a Fabulous Content
We understand that fabulous content needs more effort. But, it is something you must do to gather a high engagement rate. Focus on what you want to share for your target audience and showcase them.
Since you must produce aesthetic posts, try to be consistent about filters, colors, themes, and also the angle of your pictures. Once you have done it, you will have a loyal audience who waited for impatience for your next post.
The conclusion is Instagram is the best app for branding. You can learn how to set up Instagram for business purposes from this article. Dig more and explore more so you can create superb content for your Instagram business account.