Sword Art Online Ordinal Scale already premiered in Japan last Saturday, and now they are teaming up with Sony! This new team-up features several ads where the film’s characters promote Sony’s Hi-Res Audio headphones.
The ads feature Sony’s h.ear on Wireless NC MDR-100ABN CINNABAR RED headphones, as well as their MDR-1000X BEIGE headphones, both of which simultaneously support Hi-Res Audio over Bluetooth, NFC and wired connections. These headphones cost about 34,880 yen, while the ones with noise cancelers cost 45,339 yen.
Sony is also the parent company of ANIPLEX, which distributes the new film. They have been pushing the standard for Hi-Resolution Audio, and their headphones are one of their signature products.
And speaking of Sword Art Online: Ordinal Scale, you might also want to check out the film’s first 12 minutes: