In April 2013, DMM and Kadokawa Games changed the face of PC browser gaming in Japan when they released the massively successful free-to-play game known as Kantai Collection. Just a couple of days ago, the KanColle Staff official twitter page announced that KanColle has finally reached the 3 million player mark, just in time for its second anniversary.
— 「艦これ」開発/運営 (@KanColle_STAFF) April 19, 2015
When the game was first released back in April 2013, DMM and Kadokawa Games could not have predicted its success today as the game had a slow start. Even with its infamously all-star seiyuu cast and well-known artists doing the character designs, the franchise wasn’t that popular. However, as time went by, the series slowly gained steam and by November 2014, its users comprised approximately 30 – 40% of DMM’s total online game business. Two years on it is now the successful multi-media franchise it is today, with mangas, figures, various merchandise, a PS Vita port, an upcoming arcade game port, and a very successful anime series with an upcoming sequel.
Kantai Collection is also starting a new event for its players, which will begin this 28 April. According to some sources, the event will be a carrier-based event, so to all the admirals out there, ready your bauxites and instant repair buckets.
Before the 28 April event however, there will be a new game maintenance scheduled for 23 April which will add new updates to celebrate KanColle’s second anniversary.